The current highly competitive business environment demands companies to base their decisions on quantitative evidences, obtained via multiple practical measuring methods. Among which, surveying has always been a reliable and effective approach to identify and address market phenomena, feasibilities and thus, opportunities. Supporting ultimate online survey experiences, BWIC offers Business Clients professional assistances, in-depth knowledge and technical research experiences with regards to survey scheming and analyzing. Below are the detailed service procedures:

FULL PROCESSES	DELIVERABLES
Basic Processes
RESEARCH PLANNING Define the Business scope, goal, objectives, target customers, and other background information Develop hypotheses and identify the market segments to be researched Select research framework, respondents and methods of data collection	Detailed research plan & advices
QUESTIONNAIRE DEVELOPMENT & DISTRIBUTION Create survey questions (based on research hypotheses and framework) Pilot and Revise survey questions to address measurement validity Spread the finalized survey to respondents	Ready-to-use Questionnaire
DATA COLLECTION & VALIDATION Collect answering data Check validity of the collected data Refine data	Validated Data Pool
Premium Processes
DATA SUMMARY & VISUALIZATION Summarize data Visualize into graphs, charts and infographics	Graphs, Charts & Infographics
GENERAL DATA ANALYSIS Analyze data and summarize key findings Interpret and discuss such findings to provide relevant recommendations Deliver data analysis report For Advanced Analysis, please refer to Advance Data Analysis	Advance Data Analysis

Apart from regular surveys that dedicate to only one Client, BWI also provides a more cost-effective option, called Omnibus survey.

Setup fee and other fixed cost for a new survey are relatively high expenses. Thus, combining questions from different Clients with similar requirement into a single survey seems to be the optimal choice for Clients because the joined clients will share this cost. To request an omnibus survey, client should be submitting no more than 4 questions with not so specific requirement of respondents.

Please contact BWI for more details of Omnibus surveys!

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